{"id":77077,"date":"2025-09-18T14:08:37","date_gmt":"2025-09-18T14:08:37","guid":{"rendered":"https:\/\/creativecommons.org\/?p=77077"},"modified":"2025-09-19T08:57:37","modified_gmt":"2025-09-19T08:57:37","slug":"the-benefits-of-open-heritage-in-the-digital-environment","status":"publish","type":"post","link":"https:\/\/creativecommons.org\/2025\/09\/18\/the-benefits-of-open-heritage-in-the-digital-environment\/","title":{"rendered":"The Benefits of Open Heritage in the Digital Environment"},"content":{"rendered":"<figure id=\"post-77095 media-77095\" class=\"align-left\"><img decoding=\"async\" src=\"https:\/\/creativecommons.org\/wp-content\/uploads\/2025\/09\/sisleyOHS.jpg\" alt=\"Landscape from 1875 or people waking next to a river.\" \/><figcaption class=\"attribution\"><a href=\"https:\/\/www.artic.edu\/artworks\/37741\/watering-place-at-marly\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Watering Place at Marley&#8221;<\/a> by Alfred Sisley, 1875, <a href=\"https:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC0<\/a>, Art Institute of Chicago, remixed with &#8220;TAROCH balloon&#8221; by Creative Commons\/Dee Harris, 2025, <a href=\"https:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC0<\/a>.<\/figcaption><\/figure>\n<figure id=\"post-77078 media-77078\" class=\"align-left\">\n<h3><b>Open Heritage and Contemporary Creativity<\/b><\/h3>\n<p><img decoding=\"async\" style=\"width: clamp(120px, 26vw, 220px); height: auto; float: left; margin: 0 1rem .5rem 0; max-width: 100%; border-radius: 4px;\" src=\"https:\/\/creativecommons.org\/wp-content\/uploads\/2025\/09\/SMK-example.png\" alt=\"3D-printed sculpture inspired by SMK open 3D models\" \/><strong>Apollo or Venus in your living room?<\/strong> This is the proposition made by Denmark\u2019s Statens Museum for Kunst (SMK) upon openly sharing its vast collection of <a href=\"https:\/\/www.smk.dk\/en\/article\/3d-models\/\">3D models of sculptures<\/a>. With SMK\u2019s open files of digital reproductions of sculptures in the public domain, anyone can 3D-print a sculpture of Roman gods Apollo or Venus and use it to create a new object to decorate the living room, among many creative endeavors.<\/p>\n<p>In this blog post, we highlight some examples of the <a href=\"https:\/\/creativecommons.org\/2024\/04\/24\/what-are-the-benefits-of-open-culture-a-new-cc-publication\/\">benefits<\/a> of open heritage and show what becomes possible when barriers are removed and heritage in the public domain is openly accessible.<\/p>\n<p><span style=\"font-weight: 400;\">When cultural heritage institutions (CHIs) like the SMK openly share their public domain collections in the digital environment, their mission to make heritage available to all really comes alive. Open heritage can prompt curiosity, unlock creativity, spark imagination, spur artistic experimentation, and nurture the contemporary art scene. It allows artists, creators, designers and creative entrepreneurs to have a fresh take on our shared heritage. Open heritage is essential if we want people to be able to interrogate humanity\u2019s cultural record, participate in cultural life, and enjoy the arts without barriers and on equitable terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Europeana\u2019s <\/span><a href=\"https:\/\/gifitup.net\/en\/\"><span style=\"font-weight: 400;\">GIF IT UP<\/span><\/a><span style=\"font-weight: 400;\"> annual competition is another great example of creative remixing and storytelling made possible by open heritage. Every year in October, people from around the globe create new GIFs from openly licensed heritage material and share them with the world.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/FutdOLi7SV1Ax0Kw21\" width=\"480\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">It is also fascinating to see artist <\/span><a href=\"https:\/\/www.amykarle.com\/project\/_smithsonian_collaboration\/\"><span style=\"font-weight: 400;\">Amy Karle<\/span><\/a><span style=\"font-weight: 400;\"> leveraging Smithsonian 3D scans of a fossilized Triceratops skeleton (the first \u201cdigital dinosaur\u201d) to create sculptures consisting of \u201cnovel evolutionary forms based upon extinct species to explore hypothetical evolutions through technological regeneration.\u201d And for the romantics among us, Germany\u2019s <\/span><a href=\"https:\/\/codingdavinci.de\/en\/projekte#\"><span style=\"font-weight: 400;\">Coding da Vinci<\/span><\/a><span style=\"font-weight: 400;\"> produced a playful \u201c<\/span><a href=\"https:\/\/codingdavinci.de\/node\/2366\"><span style=\"font-weight: 400;\">dating app<\/span><\/a><span style=\"font-weight: 400;\">\u201d matching users with portrait paintings digitized by the Augustinermuseum (St\u00e4dtische Museen Freiburg).<\/span><\/p>\n<h3><b>Open Heritage\u2019s Ripple Effect Across Society<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Increased creativity is not the only benefit of open heritage. In particular, open heritage can also contribute to heritage <\/span><a href=\"https:\/\/www.unesco.org\/en\/articles\/protecting-preserving-and-promoting-access-worlds-documentary-heritage?utm_source\"><span style=\"font-weight: 400;\">preservation<\/span><\/a><span style=\"font-weight: 400;\"> and increased visibility. For example, in 2021, the <\/span><a href=\"https:\/\/stacks.wellcomecollection.org\/images-from-wellcomecollection-pass-1-5-billion-views-on-wikipedia-ee9663b62bef\"><span style=\"font-weight: 400;\">Wellcome Collection<\/span><\/a><span style=\"font-weight: 400;\"> in the UK announced its images had passed 1.5 billion views on Wikipedia. Open heritage also helps enhance student engagement and learning: the <\/span><a href=\"https:\/\/pro.europeana.eu\/post\/using-openglam-and-wikipedia-to-fuel-school-education\"><span style=\"font-weight: 400;\">Wikipedia in School<\/span><\/a><span style=\"font-weight: 400;\"> project in Denmark integrated open heritage resources directly into school curricula, making education more interactive and culturally relevant. It can also accelerate scientific research to address global challenges like <\/span><a href=\"https:\/\/creativecommons.org\/2020\/04\/26\/cc-licenses-tools-share-and-preserve-cultural-heritage-in-the-face-of-climate-change\/\"><span style=\"font-weight: 400;\">climate change<\/span><\/a><span style=\"font-weight: 400;\">. CHIs can <\/span><a href=\"https:\/\/www.unesco.org\/en\/open-access-scientific-information\"><span style=\"font-weight: 400;\">amplify the scientific value of their heritage collection<\/span><\/a><span style=\"font-weight: 400;\"> and foster cross-border collaboration among researchers. The butterfly story mentioned in <\/span><a href=\"https:\/\/creativecommons.org\/2025\/09\/10\/understanding-barriers-to-accessing-heritage\/\"><span style=\"font-weight: 400;\">part 1 of this series<\/span><\/a><span style=\"font-weight: 400;\"> is a clear illustration of the value of open heritage for scientific progress.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From advancing cultural rights and digital equity, to fueling education and scientific research and discovery, open heritage generates <\/span><span style=\"font-weight: 400;\">ripple effects across society<\/span><span style=\"font-weight: 400;\">. And as the world faces multiple challenges, open heritage is all the more critical if we want to sustain resilient, free and democratic societies, strengthen fundamental freedoms, and foster the production of new solutions to the world\u2019s biggest problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as we explored in <\/span><a href=\"https:\/\/creativecommons.org\/2025\/09\/10\/understanding-barriers-to-accessing-heritage\/\"><span style=\"font-weight: 400;\">part 1 of this series<\/span><\/a><span style=\"font-weight: 400;\">, so much of our shared digital heritage remains locked away, despite the fact that heritage in the public domain belongs to the public, and should be free for anyone to access, reuse, and breathe new life into it. Equitable access to heritage is not just a means to enjoy culture as a global public good; it is also a social and economic imperative.\u00a0<\/span><\/p>\n<h3><b>A Global Call for Open Heritage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To support open heritage at scale and protect access to public domain heritage for future generations, we need global alignment. This October, the <\/span><a href=\"https:\/\/creativecommons.org\/about\/arts-culture\/advocacy\/\"><span style=\"font-weight: 400;\">TAROCH Coalition<\/span><\/a><span style=\"font-weight: 400;\"> (Towards a Recommendation on Open Cultural Heritage) will publish the Open Heritage Statement, a collaborative declaration that sets out shared values, challenges, and priorities for closing the global gap in equitable access to heritage. The Statement will enshrine the principles that underpin equitable access and identify concrete actions to lower barriers, enabling open heritage to nurture creativity and shape sustainable futures for all. The Statement is designed to support UNESCO\u2019s ongoing work on cultural rights, digital transformation, and knowledge sharing for sustainable development, reinforcing its founding commitment to the free flow of ideas.<\/span><\/p>\n<p><a href=\"https:\/\/us06web.zoom.us\/webinar\/register\/WN_QkmQT4FUShG2Mhy2CU1ecw\"><span style=\"font-weight: 400;\">Register<\/span><\/a><span style=\"font-weight: 400;\"> today for the launch of the Open Heritage Statement on 14 October, 14:00 UTC to learn more about our global call for equitable access to public domain heritage in the digital environment. Once released, the Statement will be made available for governments, institutions and organizations to sign and promote, laying the groundwork for a future international framework on open heritage.<\/span><\/p>\n<div style=\"border: 1px solid #ddd; padding: 1.5em; margin: 2em 0; background-color: #fdfdfd;\">\n<h3>What is \u201cOpenness\u201d in the Context of Heritage?<\/h3>\n<p>Openness entered the world of heritage in the early 2000s. Open access in the context of heritage materials means heritage (and associated metadata) is as broadly accessible as possible and it is shared and reused (including commercial use and modification) by anyone for any purpose, at no cost to the user and free from unnecessary copyright restrictions.<\/p>\n<p>Open heritage is achieved by leveraging the vast potential of digital tools and technologies in enhancing access, protecting the public domain from erosion, and encouraging the use of open licenses and tools, such as Creative Commons licenses and public domain tools, to clearly communicate how heritage materials can be accessed and reused. A central tenet is that faithful digital reproductions of public domain materials must stay in the public domain.<\/p>\n<p>It\u2019s important to note that openness is relative, nuanced and contextual. Open heritage does not aim to force access to heritage that was never meant by its community holders or traditional custodians to be shared, let alone openly shared.<\/p>\n<p>Openness is a means to an end, and not an end in and of itself. It is a means to remove unfair barriers to access and use of heritage, so people can equitably connect and engage with heritage in the digital environment and together build and sustain a thriving commons. It is a pathway to achieve heritage-related goals, such as preservation, safeguarding, transmission, access, representation, and participation.<\/p>\n<p>There are also legal and ethical factors to consider when making heritage open: data protection (protection of personal or confidential information), privacy, and cultural sensitivities around heritage, among others, as well as respect for Indigenous heritage and Traditional Knowledge. In sum, there may be legitimate reasons not to openly share heritage.<\/p>\n<\/div>\n<p>This blog post is an adaptation of this <a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=5390234\">pre-print manuscript<\/a>, where you can discover many more examples of the benefits made possible by open heritage.<\/figure>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.smk.dk\/en\/article\/free-download-of-images\/?modal=5\">Jamie Seaboch \/ EyeQ Innovations<\/a>, digital collage <a href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/deed.en\">CC-BY-SA 4.0<\/a>. Based on Niels Hansen Jacobsen, <a href=\"https:\/\/open.smk.dk\/en\/artwork\/image\/KMS5387?q=Motif%20from%20The%20Story%20of%20a%20Mother%20by%20Hans%20Christian%20Andersen&amp;page=0\">Motif from \u201cThe Story of a Mother<\/a>\u201d, 1892, KMS5387; August Strindberg, \u201c<a href=\"https:\/\/open.smk.dk\/en\/artwork\/image\/KMS3432\">Storm in the Skerries, \u2018The Flying Dutchman\u2019<\/a>\u201d,1892, KMS3432; Vilhelm Hammersh\u00f8i, \u201c<a href=\"https:\/\/open.smk.dk\/en\/artwork\/image\/KMS3696?q=%2C%20Interior%20in%20Strandgade%2C%20Sunlight%20on%20the%20floor&amp;page=0\">Interior in Strandgade, Sunlight on the Floor<\/a>\u201d, 1901, KMS 3693. Statens Museum for Kunst, <a href=\"https:\/\/open.smk.dk\/\">open.smk.dk<\/a>, Public Domain.<\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/gifitup-gifitup2024-gifitup-2024-spooky-place-FutdOLi7SV1Ax0Kw21\">GIF<\/a> by Francesco Trentadue (Valenzano, Italy). Based on &#8220;<a href=\"https:\/\/www.europeana.eu\/en\/item\/15508\/14873\">Wasserfall<\/a><em data-start=\"654\" data-end=\"666\">&#8220;<\/em> by Franz Rechberger. Public Domain. Albertina Museum, via Europeana.<\/p>\n<figure id=\"post-77078 media-77078\" class=\"align-left\"><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Watering Place at Marley&#8221; by Alfred Sisley, 1875, CC0, Art Institute of Chicago, remixed with &#8220;TAROCH balloon&#8221; by Creative Commons\/Dee Harris, 2025, CC0. Open Heritage and Contemporary Creativity Apollo or Venus in your living room? This is the proposition made by Denmark\u2019s Statens Museum for Kunst (SMK) upon openly sharing its vast collection of 3D&hellip;<\/p>\n","protected":false},"author":24,"featured_media":77116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[30],"tags":[2540,3882,3899,2824,3893],"acf":[],"_links":{"self":[{"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/posts\/77077"}],"collection":[{"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/comments?post=77077"}],"version-history":[{"count":42,"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/posts\/77077\/revisions"}],"predecessor-version":[{"id":77144,"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/posts\/77077\/revisions\/77144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/media\/77116"}],"wp:attachment":[{"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/media?parent=77077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/categories?post=77077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommons.org\/wp-json\/wp\/v2\/tags?post=77077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}